Southwest overhauls its frequent flyer program: What’s changing

• New three-tier structure: Silver requires 35,000 TQPs or 25 flights, Gold needs 65,000 TQPs or 50 flights, and new Platinum tier requires 140,000 TQPs or 100 flights with unlimited Companion Pass trips
• Companion Pass earning changes for 2027: will require hitting TQP/flight milestones or achieving Platinum status, moving away from the current 135,000 qualifying points or 100 one-way flights threshold
• Southwest is adding milestone rewards between status tiers and building its first airport lounges called 'Icon' in partnership with Chase, following industry trends of requiring higher spending for elite benefits

Southwest Airlines Frequent Flyer Program Overhaul: Summary

Key Changes:

Southwest Airlines is implementing a major restructuring of its Rapid Rewards loyalty program, effective January 1, replacing its current two-tier system (A-List and A-List Preferred) with three new levels: Silver, Gold, and Platinum.

New Status Requirements:

• Silver: 35,000 Tier Qualifying Points (TQPs) or 25 flights; 40% points bonus (up from 25%)
• Gold: 65,000 TQPs or 50 flights; 60% points bonus (down from 100%)
• Platinum: 140,000 TQPs or 100 qualifying flights; 120% points bonus

Customers earn 1 TQP per $1 spent on Southwest co-branded Chase credit cards.

Companion Pass Changes:

Starting in 2027, the popular Companion Pass (allowing free companion travel minus taxes/fees) will be earned through TQPs, qualifying flights, or by achieving Platinum status. Current pass holders retain benefits through their existing terms. Previously required 135,000 points or 100 one-way flights.

Additional Perks:

Southwest is introducing milestone rewards between status tiers, similar to competitor programs. Examples include 2,000 bonus points or preferred seat coupons after 20,000 points, and three Companion Pass trips at 95,000 points.

Broader Context:

These changes align with Southwest's larger transformation away from its traditional quirky brand, including eliminating open seating, charging for premium seat selection, and building its first airport lounges (Icon) in partnership with Chase. The airline is also expanding international partnerships.

Industry Trend:

The overhaul mirrors industry-wide moves by carriers like United Airlines to increase loyalty program requirements and reward higher spending customers, reflecting airlines' focus on revenue optimization.