Fanatics Sports & Casino app launches as single destination for betting ahead of NFL season

• Over 50% of new customers cite FanCash as a primary reason for staying with Fanatics, with the loyalty currency redeemable in 20 different ways including game tickets, betting, and merchandise
• Fanatics introduced 'Fair Play Max' protections including First Half and Second Half Injury Protection at no charge, plus Forward Progress Protection for rushing prop bets affected by late-game kneels
• The company became the first betting platform to ban credit cards, offer universal self-exclusion across products, and join the ProhiBet Bad Actor Program to combat athlete harassment

Fanatics Launches Unified Sports & Casino App Ahead of NFL Season

Key Development:

Fanatics Betting and Gaming launched its consolidated Fanatics Sports & Casino app last week, combining sportsbook, casino, and prediction markets into a single platform ahead of the 2024 NFL season. The app automatically adjusts based on user location to navigate complex state and federal regulatory requirements.

Company Performance:

Fanatics Sportsbook has rapidly become the third-largest sportsbook in the U.S. and is the fastest-growing operator in the market. Over 50% of new customers cite FanCash, the company's proprietary loyalty currency, as their primary reason for staying with the platform.

Key Innovations:

• FanCash Integration: Customers can redeem rewards in 20+ ways, including game tickets, betting, and merchandise purchases through the Fanatics ONE loyalty program
• "Fair Play" Protection: Industry-first injury protections for NFL player prop bets, including first-half and second-half coverage at no charge
• Forward Progress Protection: New feature protecting quarterback rushing prop bets from losses due to late-game kneel-downs

Market Differentiation:

CEO Matt King emphasized the company's strategy of returning value to customers rather than excessive marketing spending. Competitors have since copied Fair Play features. Fanatics was also first to ban credit card funding, offer universal self-exclusion, and join the ProhiBet Bad Actor Program targeting bettor harassment of athletes.

Marketing Campaign:

Season-long NFL campaign "Fanatics Town Hall" features actor Luke Wilson, Hall of Famer Calvin Johnson, and athlete Livvy Dunne, emphasizing the company's fan-first approach across its entire ecosystem.