Prime Video to invest more than $2 billion in Latin America through 2030

• Prime Video will more than double local originals across the five countries from 2026, with over 25 new titles launching in 2027 including second seasons of 'La Oficina', 'Tremembé', and 'Menem'
• Sports expansion includes over 200 NBA games per season in Brazil and Mexico under an 11-year global deal, with the league coming to Argentina, Colombia, and Chile for the first time
• Prime Video will become the new home for Mexico's national soccer team, carrying 38 home matches over four years starting next month, and will expand service to Costa Rica, Dominican Republic, Guatemala, Paraguay, and Peru later this year

Summary

Key Investment Announcement:

Amazon's Prime Video announced plans to invest over $2 billion in Latin America between 2027 and 2030, significantly expanding its presence in the region's streaming market.

Geographic Focus:

The investment targets five primary markets: Mexico, Brazil, Argentina, Colombia, and Chile, with later expansion to Costa Rica, Dominican Republic, Guatemala, Paraguay, and Peru.

Content Strategy:

• Prime Video will more than double local original productions across the five main countries starting in 2026
• Over 25 new titles planned for 2027, including second seasons of popular shows like "La Oficina," "Tremembé," and "Menem," plus new series "Marília"
• Content mix includes scripted series, films, and reality shows

Sports Programming Expansion:

• Under an 11-year global NBA deal, Prime Video offers 200+ games per season in Brazil and Mexico
• NBA content introduced to Argentina, Colombia, and Chile for the first time
• Secured rights to 38 Mexico national team home matches over four years, beginning next month

Market Implications:

This substantial investment signals Amazon's aggressive push to compete in Latin America's growing streaming market, challenging established players like Netflix and Disney+. The focus on local content production and premium sports rights demonstrates a localization strategy aimed at capturing market share in one of the world's fastest-growing streaming regions. The $2 billion commitment represents a significant bet on Latin American consumer adoption of streaming services and positions Prime Video as a major content producer and sports broadcaster in the region.