Apple says India is copy-pasting rivals' claims in antitrust probe

• Apple alleges CCI investigators replicated submissions from Match, PhonePe, and Paytm without independent verification, and copied graphics from a 2024 EU ruling despite different market conditions in India
• The CCI found Apple wrongly mandated use of its payment system and engaged in abusive conduct; Apple faces potential fines of up to 10% of company turnover under Indian antitrust law
• Apple argues it has an 'unblemished record' and has exported $51 billion worth of iPhones from India over five years, with India set to produce 26% of global iPhones by 2026, up from 6% four years ago

Summary: Apple Challenges India Antitrust Probe Over App Store Practices

Apple has sharply escalated its dispute with India's Competition Commission (CCI), accusing investigators of "copy-pasting" rivals' claims in a June 25 submission seeking to quash antitrust findings against the company.

Key Findings and Allegations:

The CCI's 2024 investigation concluded Apple engaged in "abusive conduct" on its iOS App Store platform by wrongly mandating use of its proprietary payment system. Apple denies these allegations, claiming it holds just 6% market share in India's smartphone market and is a "minuscule player."

Apple's Defense:

The company argues CCI investigators failed to conduct independent analysis, instead "parroting verbatim" submissions from opponents including Match (Tinder's parent), Walmart's PhonePe, and Paytm. Apple also claims the CCI "blindly replicated" graphics from a 2024 EU ruling despite different market conditions in India. Additionally, Apple contends it was denied opportunities for oral testimony, unlike Google in its similar Android antitrust case.

Market Implications:

This case represents Apple's biggest regulatory challenge in India, coming as the country becomes strategically critical for manufacturing. India is projected to produce 26% of global iPhones by 2026, up from 6% four years ago. Apple has exported $51 billion worth of iPhones from India over five years.

Potential Penalties:

The CCI could impose fines up to 10% of Apple's relevant annual turnover, potentially reaching millions of dollars. A closed-door hearing is scheduled for July 21, 2026. Apple warns that forced alterations could "disrupt its integrated business model" and deter investment in India's digital economy.

Google faced similar challenges in 2023, ultimately forced to modify its Android promotion practices despite comparable arguments.