WHP Global to Buy Marc Jacobs Brand from LVMH

• G-III Apparel Group will acquire and operate parts of Marc Jacobs' global direct-to-consumer and wholesale businesses as part of the ownership structure
• The deal allows Marc Jacobs, the brand's namesake designer, to continue in his role as founder and creative director post-acquisition
• LVMH is divesting the Marc Jacobs brand, though the companies did not reveal the purchase price or other financial details of the transaction

Summary

Key Transaction Details:

WHP Global has agreed to acquire the Marc Jacobs brand from French luxury conglomerate LVMH, with the deal announced on May 14. Financial terms were not disclosed. G-III Apparel Group will participate as a co-owner alongside WHP Global in the transaction.

Deal Structure:

G-III Apparel will acquire and operate portions of Marc Jacobs' global direct-to-consumer and wholesale business operations. Marc Jacobs himself will retain his position as founder and creative director of the eponymous brand following the transaction's completion.

Companies Involved:

• LVMH (Seller): French luxury goods group divesting the Marc Jacobs brand
• WHP Global (Buyer): Acquiring primary ownership
• G-III Apparel Group (Co-buyer/Operator): Taking ownership stake and operational control of certain business segments

Market Implications:

This transaction represents a strategic shift for LVMH's portfolio management and signals WHP Global's continued expansion in the fashion and lifestyle brand space. The partnership structure between WHP Global and G-III suggests a strategy combining brand ownership with operational expertise in retail and wholesale distribution. G-III's involvement provides established infrastructure for direct-to-consumer and wholesale channels, potentially strengthening Marc Jacobs' market positioning.

The retention of Marc Jacobs as creative director ensures brand continuity and maintains the designer's vision, which is critical for preserving brand equity and customer loyalty in the competitive luxury fashion market.