'The Devil Wears Prada 2' Opens Summer with $77 Million Debut

• Female moviegoers drove attendance, representing 76% of tickets sold, with the strongest demographics being ages 25-34 (28%) and over 55 (22%)
• The $77 million domestic opening was the third-highest debut of the year, vastly outperforming the original's $27.5 million opening weekend from two decades ago
• The film has become a cultural event with audiences dressing up as characters and groups attending together, reflecting the power of nostalgic IP in Hollywood's current franchise-heavy landscape

Summary: 'The Devil Wears Prada 2' Strong Box Office Performance

Disney and 20th Century Fox's "The Devil Wears Prada 2" delivered a robust summer opening with $77 million in domestic ticket sales, marking the third-highest debut of the year. The sequel's opening nearly tripled the original film's $27.5 million debut from 2006.

Key Financial Figures:

• Domestic opening: $77 million
• International revenue: $150+ million
• Global total (first three days): $233 million
• This represents 72% of the original film's entire 2006 theatrical run

Audience Demographics:

Female moviegoers dominated attendance at 76% of tickets sold. The largest demographic was ages 25-34 (28%), followed by viewers over 55 (22%), indicating strong cross-generational appeal.

Market Implications:

The sequel's success demonstrates continued audience appetite for nostalgic intellectual property beyond traditional superhero franchises. Producer Wendy Finerman noted the film has become an "event," with audiences dressing up as characters and attending in groups, similar to fan-driven phenomena.

The strong performance comes amid Hollywood's heavy reliance on established IP, with the 2026 calendar packed with franchise sequels including Toy Story, Hunger Games, Scream, and DC Comics properties.

Industry Significance:

Comscore analyst Paul Dergarabedian credited Disney's 20th Century Studios creative and marketing teams for creating an "irresistible hit" with both domestic and international appeal. The film's success proves that non-action, female-focused sequels can compete with traditional summer blockbusters, potentially influencing future studio greenlight decisions for similar properties.