The WNBA's Expansion into Cleveland is Powered by PE

• Monarch Collective has invested in five teams: four women's soccer teams (three in the US, one in Berlin) and a rights-based business for women's sports.
• The firm is the first private equity firm approved to invest in the WNBA, with their new team located in Cleveland.
• Nortman highlights creativity, patience, and discipline as core values guiding their investment strategy.
• They analyze markets by considering factors like ticketing and local viewership revenue, and the potential for regional capture, rather than just top media market rankings.

Kara Nortman, Managing Partner at Monarch Collective, discusses her private equity firm's strategic investments in women's sports, including four soccer teams and a WNBA team in Cleveland. She emphasizes core values like creativity, patience, and discipline, and explains their nuanced approach to market analysis, looking beyond traditional metrics to identify growth potential in emerging sports markets.