Roblox to Launch Age-Based Accounts for Child Safety

• Games available on 'Roblox Kids' accounts must pass a rigorous three-step review process with strict creator eligibility requirements, including ID verification and two-step authentication
• Chat features are disabled by default for 'Kids' accounts but gradually enabled for 'Select' accounts based on age
• Roblox will launch a $4.99 monthly subscription plan called Roblox Plus on April 30, offering in-game discounts and platform benefits

Summary

Key Development: Roblox announced age-based account segmentation launching in early June to address mounting child safety concerns amid global regulatory scrutiny over child endangerment allegations.

Account Structure:

• Roblox Kids (ages 5-8): Limited game access based on maturity levels, chat disabled by default
• Roblox Select (ages 9-15): Gradually enabled chat features based on age
• Assignment through company system or parental verification

Safety Measures: Chief Safety Officer Matt Kaufman outlined a "rigorous three-step review process" for games appearing on children's accounts, requiring developers to:

• Verify IDs
• Enable two-step verification
• Maintain active Roblox Plus subscription

Related Launch: Roblox Plus subscription service debuts April 30 at $4.99/month, offering in-game item discounts, avatar benefits, and platform perks.

Context: The gaming platform faces intensifying pressure from global governments over failures to protect children from sexual predators and exploitation. The new content standards aim to ensure only age-appropriate games and experiences appear on youth accounts.

Market Implications: This initiative represents Roblox's response to regulatory risk and reputational challenges that could impact user growth and retention. The mandatory subscription requirement for developers creating children's content may affect the platform's creator ecosystem while potentially generating additional revenue streams. Success in addressing safety concerns is critical for maintaining regulatory compliance and parent trust in key markets.

Timeline: Changes roll out early June 2026, following the April 30 subscription service launch.