Henkel close to acquiring hair brand Olaplex, says Bloomberg

• The transaction values Olaplex at around $2 billion
• An announcement could come within days as negotiations are in advanced stages
• Neither Henkel nor Olaplex immediately responded to requests for comment on the reported acquisition

Summary

Key Transaction Details:

German consumer goods manufacturer Henkel is in advanced negotiations to acquire U.S. hair care brand Olaplex in a deal valued at approximately $2 per share, according to Bloomberg reporting. An announcement could come within days, though neither company has confirmed the reports, and Reuters was unable to independently verify the information.

Companies Involved:

• Henkel: German consumer goods maker seeking to expand its beauty and personal care portfolio
• Olaplex: U.S.-based hair care products manufacturer specializing in hair treatment and repair products

Market Implications:

This acquisition would strengthen Henkel's position in the premium hair care segment, adding Olaplex's specialized product line to its portfolio. The $2 per share valuation suggests a potential acquisition price that can be calculated based on Olaplex's outstanding shares, representing a significant M&A transaction in the consumer goods sector.

The deal reflects ongoing consolidation in the beauty and personal care industry, where established multinational corporations are acquiring specialized brands with strong consumer followings. For Henkel, this represents a strategic move to enhance its beauty division with a brand known for innovative hair repair technology.

Status:

Negotiations are reportedly in advanced stages, with both companies declining to comment outside regular business hours. The transaction timing remains subject to final agreement and regulatory approvals.

This acquisition would mark a notable expansion of Henkel's hair care business and represents the company's continued investment in the premium beauty segment.