Netflix and Apple TV collaborate on F1 content

• Apple TV will provide exclusive U.S. broadcasting rights for all 24 Formula One rounds this season, with select races and practice sessions available for free
• Season eight of Netflix's 'Drive to Survive' documentary series launches globally on Friday, covering the 2025 F1 campaign won by McLaren and Lando Norris
• Formula One executives highlight that the sport's U.S. audience is uniquely getting younger and more female-skewed, making the Apple partnership strategically important for continued growth

Netflix and Apple TV Collaborate on F1 Content

Key Developments:

Netflix and Apple TV have announced a strategic collaboration around Formula One content. Netflix will broadcast the Canadian Grand Prix live to U.S. viewers in May, while season eight of its hit documentary series "Drive to Survive" debuts Friday on Apple TV streaming service.

Major Players:

• Apple TV is replacing Walt Disney's ESPN as the exclusive U.S. broadcaster of Formula One, covering all 24 rounds this season
• Netflix was previously a contender for U.S. broadcasting rights but will now focus on selective race coverage and its documentary series
• McLaren and driver Lando Norris are featured prominently in the new season, having won the 2025 F1 championship

Strategic Rationale:

Apple's SVP Eddy Cue emphasized a "true partnership" approach, leveraging Apple's service ecosystem to amplify F1. Select races and practice sessions will be available free throughout the season. Netflix's "Drive to Survive" is credited with significantly growing F1's U.S. audience since launch.

Market Context:

Formula One identifies the U.S. as a key growth market, with three domestic rounds scheduled. F1's Chief Media Rights officer Ian Holmes noted the sport has an increasingly younger and more female-skewed audience, particularly in America, making Apple's content distribution capabilities strategically valuable.

Timeline:

The 2025 F1 season begins March 8 in Australia, with Drive to Survive season eight launching globally February 28, 2025.

This collaboration represents a significant evolution in F1's U.S. media strategy, combining live sports broadcasting with premium documentary content across multiple streaming platforms.