US consumer confidence deteriorates to a more than 11-1/2-year low

Reuters | January 27, 2026 at 05:58 PM UTC
Bearish 87% Confidence Unanimous Agreement
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Key Points

  • The Conference Board's consumer confidence index hit 84.5 in January, plunging 9.7 points and missing economist expectations of 90.9
  • Consumer concerns centered on elevated prices across multiple categories including inflation, oil and gas prices, and food and grocery costs
  • Growing mentions of tariffs and trade, politics, labor market conditions, health insurance, and war contributed to rising pessimism among consumers

AI Summary

Summary

Key Development: U.S. consumer confidence plummeted to its lowest level in over 11.5 years, signaling growing economic pessimism among American households.

Critical Data Points:

  • The Conference Board's Consumer Confidence Index dropped 9.7 points to 84.5 in January, the weakest reading since May 2014
  • The decline significantly missed economists' expectations of 90.9
  • This represents an unexpected deterioration from the previous month

Primary Concerns:

Consumer anxiety centered on multiple factors:

  • High prices and persistent inflation concerns
  • Elevated oil, gas, and food/grocery costs
  • Sluggish labor market conditions
  • Rising mentions of tariffs and trade issues
  • Political uncertainty
  • Healthcare (health insurance) costs
  • Geopolitical tensions (war references)

Market Implications:

The sharp drop in consumer confidence raises red flags for the broader economy, as consumer spending accounts for approximately 70% of U.S. economic activity. The deteriorating sentiment suggests potential headwinds for retail sales and economic growth in coming months.

Dana Peterson, Chief economist at the Conference Board, noted that consumer write-in responses "continued to skew towards pessimism," with inflation-related concerns remaining elevated alongside emerging worries about trade policy and employment conditions.

Bottom Line:

This significant confidence decline could signal reduced consumer spending ahead, potentially impacting corporate earnings across retail, consumer goods, and service sectors. Investors should monitor whether this sentiment translates into actual spending pullbacks and how the Federal Reserve might respond to weakening consumer outlook amid ongoing inflation concerns.

Model Analysis Breakdown

Model Sentiment Confidence
GPT-5-mini Bearish 80%
Claude 4.5 Haiku Bearish 88%
Gemini 2.5 Flash Bearish 95%
Consensus Bearish 87%