Apple plans to transform Siri into a built-in chatbot: Bloomberg

• Campos will replace the current Siri interface with both voice- and typing-based modes, powered by Apple Foundation Models version 11 (comparable to Gemini 3)
• Apple struck a deal with Google earlier this month to use their AI technology, a major win for Alphabet which competes with Apple in smartphones
• Separately, Apple is developing an AI-powered wearable pin with cameras, speaker, and microphones for potential release as early as 2027

Summary: Apple Plans Siri Transformation into AI Chatbot

Key Development:

Apple is planning to transform Siri into a comprehensive AI chatbot later in 2025, code-named "Campos," according to Bloomberg News. The revamped assistant will be deeply embedded across iPhone, iPad, and Mac operating systems, replacing the current Siri interface.

Strategic Context:

This overhaul represents Apple's effort to catch up with Big Tech competitors in the AI race, following the lukewarm reception of its initial "Apple Intelligence" rollout in 2024. The move signals Apple's acknowledgment that it has fallen behind rivals in artificial intelligence capabilities.

Technical Details:

• Campos will feature both voice and typing-based interaction modes
• The system will run on Apple Foundation Models version 11, utilizing a higher-end version of Google's custom model comparable to Gemini 3
• The chatbot will be the primary addition to Apple's upcoming operating systems

Partnership:

Earlier in January, Apple struck a deal with Google (Alphabet) to leverage its AI technology, marking a significant win for Google, which competes with Apple in the smartphone market.

Additional Product Development:

Separately, The Information reported Apple is developing an AI-powered wearable pin equipped with cameras, speakers, microphones, and wireless charging, potentially launching as early as 2027.

Market Implications:

This strategic pivot demonstrates Apple's commitment to remaining competitive in the rapidly evolving AI landscape and could significantly enhance user experience across its ecosystem, potentially impacting market positioning against rivals like Google, Microsoft, and Samsung.

Apple has not commented on either report.