Dow Jones Partners with Polymarket to Integrate Prediction Data

• Polymarket is the world's largest prediction market platform where users bet with cryptocurrency on real-world events across sports, entertainment, politics, and the economy
• Prediction market platforms have seen surging institutional interest since the 2024 presidential election, with CNBC recently partnering with rival platform Kalshi
• Polymarket data will appear in dedicated modules on Dow Jones digital properties and select print placements, providing users real-time insight into collective beliefs about future events

Dow Jones Partners with Polymarket for Real-Time Prediction Market Data

News Corp's Dow Jones announced an exclusive partnership with Polymarket on Wednesday to integrate real-time prediction market data across its media properties, including The Wall Street Journal, Barron's, and MarketWatch. Financial terms were not disclosed.

Key Deal Features:

• Dow Jones will launch consumer-facing tools utilizing prediction market data, including a custom earnings calendar displaying market-implied expectations for corporate performance
• Polymarket data will appear through dedicated modules on Dow Jones digital properties' homepages, market pages, and select print placements
• The integration aims to provide users with real-time insights into collective beliefs about future events

About Polymarket:

Polymarket is the world's largest prediction market platform, enabling users to place cryptocurrency-based bets on real-world events spanning sports, entertainment, politics, and economics. According to Bloomberg News, the platform was in discussions last October to raise funds at a valuation between $12 billion and $15 billion.

Market Context:

Prediction market platforms have experienced surging institutional interest following the 2024 presidential election. Dow Jones CEO Almar Latour emphasized that prediction markets represent "a rapidly growing source of real-time insight" warranting accessibility for their users.

Industry Trend:

This partnership follows a similar move by CNBC, which announced a deal with prediction market startup Kalshi in December to integrate real-time probability data into its broadcasts and digital platforms. The trend signals growing mainstream acceptance of prediction markets as financial data sources.

The integration positions Dow Jones to capitalize on the expanding prediction market industry while providing its audience with alternative data sources for market analysis and decision-making.