Dow Jones signs deal with Polymarket to add prediction data across outlets

• Dow Jones will launch consumer-facing features including a custom earnings calendar with market-implied expectations around corporate performance using Polymarket's cryptocurrency-based prediction data
• Polymarket, the world's largest prediction market platform, was reportedly in discussions to raise funds at a valuation between $12 billion and $15 billion as of October
• The deal follows similar moves by competitors, with CNBC partnering with prediction market startup Kalshi in December to bring real-time probability data to its broadcasts and digital platforms

Dow Jones Partners with Polymarket for Real-Time Prediction Market Data

News Corp's Dow Jones announced an exclusive agreement with Polymarket on Wednesday to integrate real-time prediction market data across its major publications, including The Wall Street Journal, Barron's, and MarketWatch. Financial terms were not disclosed.

Key Deal Components:

Under the partnership, Dow Jones will launch consumer-facing features utilizing prediction market data, including a custom earnings calendar displaying market-implied expectations for corporate performance. Polymarket data will appear in dedicated modules on Dow Jones digital properties—including homepages and market-related pages—as well as select print placements.

About Polymarket:

Polymarket is the world's largest prediction market platform, enabling users to place cryptocurrency-based bets on real-world events spanning sports, entertainment, politics, and economics. The platform has attracted significant institutional interest following the 2024 presidential election. Bloomberg reported in October that Polymarket was in early fundraising discussions at a valuation between $12 billion and $15 billion.

Market Context:

Dow Jones CEO Almar Latour emphasized that prediction markets represent "a rapidly growing source of real-time insight into collective beliefs about future events." This deal follows a broader industry trend, with CNBC (now owned by Comcast spinoff Versant) partnering with prediction market startup Kalshi in December to integrate real-time probability data into broadcasts and digital platforms.

Implications:

The partnership signals mainstream financial media's growing acceptance of prediction markets as legitimate data sources for forecasting and analysis. This integration could enhance investor decision-making by providing alternative market sentiment indicators beyond traditional financial metrics.